The Contactology Ruby SDK by Contactology allows API communication to implement email marketing services into applications. To begin implementation, developers need Ruby gems, JSON Ruby gem, and HTTP protocol.
Shoutlet, enterprise social marketing platform, has added a contact form API to its plethora of social media services. The API allows developers to gather contact information (e.g. data from an online sign up form) and automatically update the Shoutlet contact database with the pertinent information.
Aviary, the web-based image editing solution, is now available via its image editing API to Mailchimp users. Mailchimp wanted to streamline the email design process. Previously, users would typically exit the mailchimp website to edit images in software applications such as iPhoto or Photoshop. Besides being time-consuming, this fragments the user experience and breaks the workflow.