The CoolaData iOS SDK by CoolaData offers behavioral analytics that improve customer behavior insights and tracking. CoolaData analyses which actions impact monetization, and supports visual exploration of raw data, and behavioral segmentation. iOS 7.0+ is required.
Over the past few months at PW we've noticed steady increase in the number of mentions of Data as a Service (DaaS) and this trend looks to continue. Our first post on the subject was by a guest author Pete Soderling who introduced us to the concept and discussed pricing models. Then we continued the theme by posting about a partnership between a stock data site and an open data platform, working together to deliver a stock historical data API. The latest big move in this area sees NASDAQ creating a Data-On-Demand service accessible through a Web API.
Amazon announced the release of the new AWS Price List API which allows AWS partners and customers to programmatically access the prices of AWS services including (but not limited to) Amazon S3, Amazon EC2, Amazon DynamoDB, Amazon CloudFront, and Amazon RDS. Data is returned in JSON or CSV format.
More and more companies are devoting more and more of their advertising budgets to digital channels such as search, social, and mobile. And for good reason: In many if not most cases, you can't effectively reach your customers if you ignore the digital channels that are used on a daily basis by countless individuals.