AvidMobile, mobile marketing solutions provider, gives developers two-way access to its mobile marketing platform through the AvidMobile API. The two-way approach to an API strategy allows AvidMobile users to better engage targets and track success. The API is available to build a custom app upon, or users can simply send and receive SMS messages from existing apps.
Conductor, a leading search and SEO technology company, has announced the official launch of the Searchlight Search Marketing API which allows developers to integrate the Conductor Searchlight platform with applications and marketing systems.
Bandwidth's SMPP-based SMS will be used to seamlessly connect with carriers in the U.S. According to the press release, Nexmo has become a new wholesale SMS customer using using short message peer-to-peer (SMPP) protocol. In separate email interviews I talked about this with Steve Leonard, EVP and GM at Bandwidth, and then with Nexmo's CEO and co-founder Tony Jamous. First, the interview with Bandwidth.