Facebook has launched a new suite of marketing APIs and taken its Facebook Ads API out of private beta. The suite gives developers, ad agencies, and marketers programmatic access to pages, advertising, and analytics for their social media marketing campaigns. In addition to the Ads API, the suite includes the Insights API for building social analytics tools, and Pages API for building and accessing pages and their fields, connections, events, links, notes, photos, and videos. Both are officially part of the Facebook Graph API.
At its very core, Framebase constitutes an API for video. The Framebase API enables developers to easily add video to an application without the hassles that usually accompany video. Whether an app needs to record, play, or upload a video; Framebase empowers apps with attractive video capabilities. The Framebase team created Framebase purely out of personal frustration with adding and maintaining video within other apps. Accordingly the team created Framebase: "Framebase is programmatic video."