Programmatic advertising platform provider PubMatic this week announced the launch of a new API that gives advertisers access to a source of unified ad supply.
Tableau extended its data intelligence abilities to third party apps and services via a suite of APIs. The APIs are delivered to the developer community through Tableau 10, the company's latest platform release. From embedded analytics to web data connectors, Tableau delivers data insights to all.
The cost of bad data is high – from faulty insights, poor business decisions and lost sales to an annual cost of $3.1 trillion for U.S. companies alone. Melissa offers a white paper weighing the pros and cons of addressing data quality in-house versus an off-the-shelf solution.
