February 12, 2020
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While working with Big Data affords a lot of potential business value the complexity of building applications that manipulate all that information can be nothing short of daunting. Not only do most of the currently popular approaches require developers to master arcane interfaces such as MapReduce, the performance of the application tends to suffer under the weight of all the data that needs to be processed.
SXSW was the source of a flood of real-time information on the web. Information flowed from attendees using social media tools to share what was being discussed, their thoughts and their experiences. This information was amplified further by the information be re-shared (retweeted on Twitter) and by other opinions being expressed about all things SXSW. But how is it that you ensure you don't miss an important piece of information from within your social media connections or even outside of your normal social media circles? From an earlier post on Cadmus, an algorithmic Twitter feed service, you may be aware of the idea of curation - filtering content to ensure that you don't miss the most relevant information. But who performs this curation and what roles do technology have in the process?
Locu, one of CNN's hot startups to watch, has released an API that exposes Locu's database of business information to third party developers. Locu launched the Locu API at Tech Disrupt SF 2012 and drew immediate attention. The API allows developers to retrieve real-time business data (e.g. venue information, pricelists, menus, etc.) and integrate the data into existing applications. Locu's index crawls the web for business data, and the API makes that data available to other websites and applications.