Dataplug is for businesses that ship using multiple carriers and need to manage which orders should be shipped via which carrier. The legacy solution of course is manual entry: sort the orders according to carrier and then enter them into the different carrier websites. Beyond costing time and money, it creates a customer service nightmare when a customer wants to track a package. "Which carrier did we send that on, again," the operator might be wondering. Dataplug finesses all that, right down to the tracking, done all in one place--and customers can go to your site and track packages themselves.