BetterWorks announced an API that connects data points from across an enterprise into a single report, dashboard, or method. The API enables companies to gather the data necessary to create and measure company goals. BetterWorks aims to "combine the power of goals and the value of people".
Customer experience affects both top and bottom lines. Research shows a modest shift in customer experience can increase product sales, reduce churn, and improve revenue. This article shows how to catch market trends early and act on them in time by effectively analyzing what customers are saying.