APIs tend to go wherever the data is, so with more data than ever showing up in Hadoop, it stands to reason that APIs would soon follow. At the Strata Conference and Hadoop World 2013 event today, Cloudera announced a Cloudera Connect: Innovators program under which developers are invited to build applications that invoke an API that Cloudera in partnership with DataBricks has created for its distribution of Hadoop.
It used to be that integrating data across different applications required an unnatural act involving complicated pieces of middleware. In recent times, accomplishing that act has become easier thanks to lighter-weight middleware based on standard Web services and RESTful APIs. But even still, accomplishing that task still requires the skills of a developer. In contrast, the next revolution in data integration is going to be characterized by business users integrating data across applications on their own at will.