Roughly a year and a half after Unsplash began opening its API to third parties, the company has opened the floodgates to its API. The company boldly opened up the API that the photo community Web app currently runs on. Further, API access is totally unrestricted and completely free.
You are a major brand wanting to advertise. Do you: A) hire an advertising agency and pay big bucks for photo shoots, or B) crowdsource images from your fan base for free? The Olapic API integrates answer B into other apps.