There are a number of advertising networks available for mobile applications, but game company Tap Me is creating one specifically for game developers. Tap Me has launched its iPhone SDK today, with plans to support other platforms soon, including a generic API that will allow developers full control of how advertisements are included in their games. Rather than simply provide display advertising, Tap Me ties the ads into in-game actions, with brands able to be integrated deeper into games.
Here is an interview with Scoreoid founder and CEO, Almog Koren. Scoreoid allows you to gamify apps using the Scoreoid API and backend as a service. With 3000+ games and almost 1.8 billion monthly sessions- this is one API startup that seems to be going places.