June 2, 2016
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Forrst is a community for developers and designers to connect and collaborate. On Forrst users can share links, code, and in-progress projects, as well as discuss these things. This sort of community is always useful, as many eyes on projects can lead to spotting errors faster and making things more efficient for everyone involved. However, a simple website isn't all that's needed for true community-building these days. Developers and designers are the sort of people that use mobile devices extensively, and also the sort who love mashups and the like to save time and effort. For those people, Forrst has recently released the Forrst API, allowing access to Forrst through RESTful calls. And since that's the sort of feature developers want to see, they've been clamoring for Forrst's API, despite the site itself still in closed beta.
More and more companies are devoting more and more of their advertising budgets to digital channels such as search, social, and mobile. And for good reason: In many if not most cases, you can't effectively reach your customers if you ignore the digital channels that are used on a daily basis by countless individuals.
Here is an interview with Jeh Daruwala, CEO of Yactraq.com . Their work brings machine learning and natural language processing to the potentially blockbuster world of online videos for targeting of ads based on behaviour. Thus the ads are less spammy, much more relevant, and a win-win for audiences, advertisers and content channels.