ShopAdvisor has announced that version 3.0 of the ShopAdvisor API is now generally available. The API allows developers to build applications that can make online-to-offline retailer oriented queries which can then be used to provide information for mobile marketing campaigns.
With work forces becoming increasingly more mobile, there is a need for businesses to have quick and easy communication lines with employees on the move. Being able to achieve this with existing enterprise and telecommunication infrastructure means companies can improve communication with staff without increasing costs. This was the idea behind the creation of Red Oxygen. It's a service that combines the functionality of email applications with the convenience and mobility of text messaging. With the help of Red Oxygen's API, sending text messages from an application or CRM is simple.