In an effort to bring more mobile users into its fold, Constant Contact today announced five new mobile partners in its AppConnect program. The move gives Constant Contact customers access to a new set of mobile email marketing tools, such as mobile email list building, location-aware text check-ins and more.
The team at Intel Mashery has helped launch more than 200 customer API programs, and has identified a few key steps that can encourage an overall API launch with the potential to generate new revenue streams, increase innovation and drive business development.
AddThis, a leading social infrastructure and analytics platform, has just announced the release of Social Brand Advocates, a new managed marketing service created to help companies connect and engage with consumers that are loyal and enthusiastic about their brands. In addition to marketing services, AddThis offers social plugins, analytics and consumer engagement tools as well as a variety of APIs and SDKs that allow developers to integrate the AddThis platform into websites and applications.