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June 2, 2015
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How Ad & PR Agencies Are Getting On Board with APIs
This year has seen an increasing number of creative agencies incorporating APIs into the way they work. Sure, PR and digital creatives are using APIs in their monitoring and analytics to measure reach and impact of their efforts, but increasingly, they are using APIs to funnel realtime data into the very fabric of their campaigns and to ramp up audience engagement around a brand's story. ProgrammableWeb spoke with Arvid Dyfverman from the award-winning Swedish PR agency, Deportivo, about how APIs are at the very center of their creative campaigns.
Appy Pie Adds Image Sharing Leaders to API Portfolio
Appy Pie, cloud based mobile apps builder, continues to add to its list of supported APIs. Its latest additions include some of the most prevalent names in image sharing: Facebook, Flickr, Pinterest, Picassa and Instagram. The image newcomers to the Appy Pie portfolio allow developers to share images in realtime with users.
Backplane Protocol Allows Social Widgets to Work Together
As a website owner, implementing social tools like sharing and commenting can be a pain. These JavaScript widgets each operate in their own space, without a common standard to follow, or guidelines for security and interoperability. From an end-user perspective each of these tools can require a separate login, before allowing me to interact or personalizing options for me--and even though multiple tools can be on the same page, they know nothing about each other, let alone share information with each other, creating very separate and siloed experiences.