March 23, 2016
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Online reviews can make or break a business. It has been stated that 79% of purchasing decisions are influenced by an online review. According to strategy and communications firm Cone, four out of five customers change their minds about a recommended product based on a bad review. Wouldn't it be great if you could 'hear' what people were really saying about your business?
Despite the popularity of micro blogging, instant messaging and social networks, email still plays a huge role in communicating across the internet. This fact is not lost on the big players, who are actively looking for ways to add value to their email services. We have already reported on some changes Google have made to Gmail by implementing the OAuth protocol to make it more open and secure for external access, but it seems that Yahoo beat them to the post, who have also implemented OAuth for their Yahoo Mail API.
Mastercard's new service, Consumer Control, enables consumers to monitor their digital footprint through understanding where their credit card credentials are stored across the internet. Mastercard is providing access to Consumer Control through an API that integrates with online banking services.