In January, OnStar announced an API would allow third party developers to integrate their applications with OnStar's platform. Last week, General Motors announced its first partner for API integration: RelayRides. RelayRides is "[t]he world's largest peer to peer carsharing marketplace." The partnership with GM allows OnStar users to leave their keys in their cars when renting a car to a fellow RelayRider. The renter can then unlock the car with a smartphone app or by responding to a text message.
The insurance industry, one traditionally very apprehensive of technological innovation is now seeing the need for an enhanced digital experience for its business technology consumers. APIs are seen as a technology that can help the industry in a number of ways that are explained in this article.