September 1, 2016
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Gartner analyst Laura McLellan made a bold statement in her 2012 webinar: "By 2017, the CMO will spend more on IT than the CIO". While I think it is too bold a statement, you can’t deny the fact that an eco-system shift is happening and API Management is the catalyst. From my own personal experience, I can vouch for this shift in who is doing the big spending. A new set of tools are enabling CMOs to create new, powerful channels. They are called APIs. The very introduction of these APIs are resulting in new ways of leveraging channels and exposing content, media, and data to customers, partners, the community, developers, and even to the public.
One of the challenges with testing applications in the cloud is that it’s difficult to replicate the production environment where those applications will ultimately run. No matter how big the cloud is, the data center where those applications are tested usually bears little resemblance to the data center where the applications will actually end up running.