June 10, 2018
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You have a major development project launching next month and your team needs help. Perhaps it's a vexing problem related to the Ruby on Rails ActiveRecord API. Or an optimization issue with the AngularJS $animate service. What do you do?
Qubit, a leading customer experience management (CXM) solutions provider, has announced the launch of the new Behavioral Attribution API allowing access to Qubit behavioral attribution data. The new API uses Tableau to visualize the data so that it is presented in a clear and easy to read format.
Continuing a three-part series on Facebook Ads API. In Part one, I looked at how Facebook Ads vendors have done little with their exclusive access to the API and instead have tried to game Facebook’s system through ad multiplication. In Part two, I discussed how the API can be used to gather the data needed to measure true performance. In this final part, I offer some ideas of tools that developers could create to improve the optimization of Facebook ads.