June 8, 2018
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With Facebook's IPO scheduled for the 18th this month, many are questioning the nearly $100 billion valuation. No one argues that individuals and companies of many shapes and sizes currently use facebook as a marketing tool. The argument boiling around Facebook is whether advertising on Facebook works. Most social websites that drive revenue through selling ad space have proprietary tools that measure ROI. However, Buddy Media hopes to remove the "anarchy" of social media marketing and give deeper insight to advertising across multiple social media sites with its new unified social media API.
As part of its ongoing effort to turn its cloud service into a platform for enabling the delivery of application service, Box this week announced The Box Services Partner Program, a new network of systems integrators and consultants focused on helping organizations transition to the cloud.
Mashery has expanded its API management solution to operate on-premise, within your company's firewall, with a new offering dubbed Mashery Local. Until recently, providers could only deploy Mashery’s API traffic management tools in the cloud. With the new Mashery Local customers has more flexibility, which could see more APIs from larger enterprises.