EmoVu specializes in creating emotionally intelligent tools that can perceive the emotions of people by analyzing micro expressions using webcams. Supporting standard video, image, as well as image sequence formats, this emotive predictive analysis can help determine a user's opinion on the content they are viewing in real time. This allows developers to smartly tailor content to highly niched demographics, using data acquired on age, gender, mood, and more to affect content either before or after the content debuts, ideally helping to boost ROI for lean campaigns. The EmoVu Desktop SDk empowers developers to create desktop embedded applications or emotionally intelligent devices, offering a wealth of emotive data to aid in the process to allow 3rd parties to collect and process data collected on the device. EmoVu Desktop SDK is made available for WIndows, Mac OSX, and Linux.
Wacku has launched a non-profit open API in the broadcast media space: OpenMedia.io. The OpenMedia.io platform collects video and other media from human and machine-readable sources. In turn, the API updates users when need additions or changes have been made to the library. Currently most of its sources include YouTube videos, Podcasts, Web-TV series, and some movies. The OpenMedia.io team has invited the major broadcasters and studios to participate in its open project to no avail.
Marketing has changed in the digital world and APIs play a central role. We have more devices and channels than ever to connect with people and APIs are the way to connect those devices. This article, based on an APIcon talk, looks at what Digital Marketing is and how APIs help drive brand success.