Are you in the business of selling video content? How will you broadcast it? The Applicaster API aims to help answer that increasingly complex question. Where once it was a matter of getting on a network, now it's an issue of delivering experiences over mobile, synching, caching and live streaming, coping with connectivity issues, and providing an Airplay experience.
Microsoft introduced a number of campaign APIs through its Windows Store Promotions API. The APIs allow media agencies to better promote and manage ad campaigns around apps listed at the Windows Store. From ad creation to bulk action, advertisers gain more capability and control around campaigns.