Online shopping has opened up a whole new world of opportunity for the digital consumer, and savvy web users are well aware that the web has the potential to expand these possibilities even further. Convenience may not be enough; shoppers want more choice. The Bootic API helps to add some variety.
Google has added a new category of devices for targeting to the AdWords API. Connected TV allows developers to target devices connected to TVs for display and video ads. This applies to smart TVs, gaming consoles, and streaming devices such as Chromecast, Roku, and AppleTV.
For busy mums with equally busy and demanding little ones, anything that can add convenience and simplicity to the everyday routine is a winner. One area where convenience is key, is shopping. GoMummy is an online flash sales shopping website for mums and kids, aimed at making the process easy and hassle free. The company now provides the GoMummy API which makes it possible for developers to take the idea even further by integrating the functionality with new websites and applications.