Facebook has launched a new suite of marketing APIs and taken its Facebook Ads API out of private beta. The suite gives developers, ad agencies, and marketers programmatic access to pages, advertising, and analytics for their social media marketing campaigns. In addition to the Ads API, the suite includes the Insights API for building social analytics tools, and Pages API for building and accessing pages and their fields, connections, events, links, notes, photos, and videos. Both are officially part of the Facebook Graph API.
For busy mums with equally busy and demanding little ones, anything that can add convenience and simplicity to the everyday routine is a winner. One area where convenience is key, is shopping. GoMummy is an online flash sales shopping website for mums and kids, aimed at making the process easy and hassle free. The company now provides the GoMummy API which makes it possible for developers to take the idea even further by integrating the functionality with new websites and applications.