Last month, GraphEffect announced an API that allows multiple parties/companies to collaborate on projects using their own marketing/collaboration tools. Now, GraphEffect has launched another platform, Shift.com, that empowers applications to communicate with each other.
SparrowOne has opened access to its managed payments services through its new Services API. The API allows for simple, HTTP POST access to SparrowOne's payment gateway. The API is expected to greatly reduce the time and effort needed for partner and client integration solutions.
Marketing has changed in the digital world and APIs play a central role. We have more devices and channels than ever to connect with people and APIs are the way to connect those devices. This article, based on an APIcon talk, looks at what Digital Marketing is and how APIs help drive brand success.