Walk through any shopping mall food court and you’re bound to be offered a free sample from at least one of the restaurants. The taster is such a staple of mall marketing for one simple reason: it just plain works. This tactic has been borrowed with success by software-as-a-service (and even downloadable software) companies and as such is also common with API Products.
microPledge enters the emerging market for small scale financial services. This service allows everyday people to contribute to a common goal that requires something more than higher ideals: money! It is geared specifically toward software development, which makes the microPledge API a niche offering.
TransferWise, provider of borderless money transfer solutions, has announced the release of an open API. The company believes that exposing their API to more developers will accelerate the rate at which tools are developed that meet the needs of consumers.