ShopAdvisor has announced that version 3.0 of the ShopAdvisor API is now generally available. The API allows developers to build applications that can make online-to-offline retailer oriented queries which can then be used to provide information for mobile marketing campaigns.
SlickText, a leading text messaging marketing company, has announced that the company plans on releasing an API which will make it possible for developers to integrate the SlickText platform into their applications. The number of Messaging APIs has been growing steadily and at the time of this writing, there are 261 Messaging APIs in the ProgrammableWeb Directory.
For those in the sales game, more is obviously better, but the success of generating hundreds of promising leads can be tainted by the problems that arise in managing and keeping track of those leads efficiently. Client Relationship Management (CRM) systems exist to tackle this very issue, however, a lot of them have proved to be either too complex or simply insufficient. Karma is a CRM that aims to provide the perfect balance between relevant features and simple usability in order to create a tool that promotes better business. The company has also released the KarmaCRM API which is great news for developers who want to integrate its functionality with other applications.