April 8, 2017
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The ability to analyze information and use the results to make more informed decisions is something that interests a lot of people. Developers, publishers, and small to large business owners all collect an overwhelming amount of data pertaining to the work that they do. Employing a staff of analysts to sift through the onslaught of what can sometimes seem to be useless information is obviously one way to solve this problem, ‘Machine Learning’ is another.
This week at Dreamforce, Salesforce.com CEO Marc Benioff, announced Salesforce1. Benioff suggested that Salesforce1 could be the single platform to run entire companies, and manage the internet of things from a single source. However, the bigger story behind Salesforce1 is an API story. How else can a single platform claim to "Connect all your apps. Connect all your devices. Connect all your customer data."? Increase your APIs tenfold is how.
So much buildup and anticipation goes into launching an app, but once the app has gone live your work is only just starting. Most app users leave an app within the first three months after download. This article offers tips on how to make sure your app thrives once it reaches the App Store.