Connected cars are one of the primary use cases for the Internet of Things (IoT) that capture the imagination of the general public and developers alike. At the Machine-2-Machine (M2M) Evolution Conference that was held this week at part of a larger ITEXPO event, PubNub announced that it is making available a Connected Car Solution Kit that developers can employ to access a range back-end cloud services that will enable to them to more easily build and deliver connected car applications.
Today Apsalar announced the release of two new components of its ApScience analytics suite for mobile applications: engagement index & revenue analytics. These new metrics will allow Apsalar clients to gain greater insight into how users are interacting with their application. It will also make it possible for users to be segmented based on the amount they spend in the app. You might be as surprised as I was to learn that this is a competitive space characterized by big data and advertising revenues. Apsalar hits all the bases with SDKs for Android, iOS, and a RESTful API.
The push notification and in app purchase enabler, Urban Airship, has added a long-expected feature to its Urban Airship API. Users can now segment audiences by location using technology Urban Airship acquired from SimpleGeo.