November 5, 2015
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CityGrid Media, the company behind local mainstay CitySearch, has announced a new version of its CityGrid API. The service offers developers new access to content, as well as new ways to monetize whatever integrations they might build. The new API provides features now synonymous with local services, such as business listings and coupons. And CityGrid is sharing revenues with developers.
Smaato has been at the in-app advertising game for years now. However, the industry has advanced so much in the last few years, that updating its existing SDKs wasn't good enough to support the current environment. Accordingly, Smaato has completely rebuilt its in-app advertising Smaato SDK.
Science Rockstars aims to transcend simple recommendation engines and A/B testing techniques to create personal profiles of pitches that persuade individually. Their Persuasion API allows applications to compile profiles of each customer and what sways them. Then, based on the profile, communication can be altered in real time in ways that best suit the customer and increase the conversion rate. The documentation notes that it can be implemented either on the server or client side (the latter includes a Javasctipt library to facilitate the process).