November 5, 2015
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Go2mobi enhanced its demand side advertising platform with the Total Control API. The API provides access to Go2mobi's complete suite of mobile advertising features. Whether users are looking to enhance an existing workflow, or build a standalone DSP, the Total Control API aims to fit the need.
Google has been at work on its replacement for the AdWords API. The Google Ads API is a more modern API that will soon have all features from the AdWords API and more. The new API just moved from beta to production ready. The beta version will sunset at the end of April 2019.
Until recently, only a handful of vendors have had access to the Facebook Ads API—a few major tool developers and some folks willing to make a $5M deposit with Facebook. We've been running Facebook ads and building apps for the last 4 years. The breakdown on the Facebook Ads API: It’s not exactly as robust as the Google AdWords API, but that creates an opportunity to build what Facebook has missed, or game the system, depending on whether you’re white or black hat.