The Mobpartner API allows this global affiliate marketing platform to monetize you unfilled traffic in over 200 countries. Working with advertisers, marketers and publishers, Mobpartner has both REST and S2S HTTP APIs. Mobpartner uses as CPA model that allows for CPS, CPL and CPI actions. Responses are XML, JSON and XHTML, or directly through an XML feed.
A number of ad tech sources reported that Snapchat has engaged select ad partners for an advertising API development. Snapchat declined to comment, but many have anticipated an advertising API from Snapchat. While an ad API makes sense, Snapchat has an unfortunate history with API vulnerabilities.
Involver launched its Engagement Optimization API last week (read the official release here). Partners are utilizing the API to "optimize their ad spend on social in the way they've been doing across the web for a long time." Although advertising across social networks has been deployed for quite some time, advertisers have had limited tools to track engagement. Facebook Insights is probably most commonly used to analyze social data. When users have required deeper analysis, the advertisers were forced to use highly custom integrations.