Gnip, never ceasing to expand access to social media data, has launched its YouTube Comments API. With the new API, Gnip hopes to offer more value to social media managers with regards to insight-rich comments that often prove difficult to harness as comments continue far after a YouTube post. Gnip includes the API as part of its famed Enterprise Data Collector.
Word of mouth is a powerful marketing tool, and businesses (not to mention the consumers), can benefit greatly from helpful reviews. Popyoular is an editorial review-based recommendation and discovery platform. It's aimed specifically at film, music, books and games. The idea is to connect a website's good content with trusted reviews and opinions about that content, helping to keep users engaged and directing them to things they may otherwise have overlooked. Popyoular's API makes it possible for developers to integrate this functionality into any other website.