November 1, 2019
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With Facebook's IPO scheduled for the 18th this month, many are questioning the nearly $100 billion valuation. No one argues that individuals and companies of many shapes and sizes currently use facebook as a marketing tool. The argument boiling around Facebook is whether advertising on Facebook works. Most social websites that drive revenue through selling ad space have proprietary tools that measure ROI. However, Buddy Media hopes to remove the "anarchy" of social media marketing and give deeper insight to advertising across multiple social media sites with its new unified social media API.
Foursquare, the leading location-based social tool, announced a major new initiative last week to expand its location database to include cross-references to corresponding venue listings from other services. As characterized in the announcement post on the company blog, the goal is to make Foursquare the missing "Rosetta Stone for location, allowing you to link information about a real-world place from one database to any other." Now it's not just about using Foursquare, but connecting it to other services.
Twitter announced the Periscope Producer API, which will give third-party apps the ability to authenticate Periscope accounts and let people push live video from just about anywhere. The idea is to make it easier to share video from just about any device and reduce pain points for end users.