April 26, 2017
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Yahoo is weighing its options with its blog-based social network tool MyBlogLog and has not ruled out closing down the site--and its API (our MyBlogLog API profile). When the MyBlogLog API launched, it looked to have a promising future, though this was before Facebook and Google released similar features.
Sustaining an effective engagement campaign can take a surprising amount of work. You could limit yourself to following the leads from the data you collect, but following without interacting first will get you a very low follow-back ratio. More importantly, if you follow and then forget people, they may follow back, but they’ll soon forget you. A high number of followers who don’t reply to, mention or retweet your account are of no value. True engagement is long-term and repetitive.
Vonage, a provider of cloud communication services, has announced a new API that is designed to provide developers with the tool necessary for creating and managing conversations across various messaging channels in real-time. The Conversation API is the latest addition to the Vonage API Platform.