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October 16, 2017
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Facebook has made several announcements this week that will benefit developers by expanding the ways that they can reach audiences beyond the social network’s walls. The announcements include upgrades to both the Audience Network SDK and the Facebook Live API.
Topsy, a search tool based on real-time social media activity, has unveiled a new service called Topsy Social Analytics that tracks the rise and fall in popularity of specific pieces of online content as well as broader trends in online discussion. The analytics tool, like the Topsy API, uses publicly available data from Twitter to rank content and identify trends.
Whispir, a platform that enables its users to send messages to various channels at the same time, provides the Whispir API designed to allow developers to embed any feature of the platform into any cloud-based web application. Users can send these high-volume messages that are tailored and targeted for each channel and recipient via SMS, voice, email, web, mobile, or social media.