Facing significant blowback from horrified organizations and users worldwide with respect to the Cambridge Analytica debacle, Facebook appears to be responding with swift action that will undoubtedly result in disgruntled developers and users.
Facebook has launched a new suite of marketing APIs and taken its Facebook Ads API out of private beta. The suite gives developers, ad agencies, and marketers programmatic access to pages, advertising, and analytics for their social media marketing campaigns. In addition to the Ads API, the suite includes the Insights API for building social analytics tools, and Pages API for building and accessing pages and their fields, connections, events, links, notes, photos, and videos. Both are officially part of the Facebook Graph API.
Google has long fielded complaints of sign-in requirements associated with Google Play Games. The Google+ requirement and multiple sign-ins required for multiple games has been a hotbed of frustration. Google announced the end of both requirements as part of a Google Play Games API model change.