Google announced the Firebase App Indexing API. The API allows users to search for content within the Google app and find personal or public content across apps installed on a particular device. Because the content is stored on the device, the API is functional whether a user is online or not.
An email address can be the key to an online identity, and that's just what IDLight is using in its identity lookup API. By supplying either an email address or a URL to the IDLight API you could be turning the key to unlock a swath of identity information.