November 15, 2015
Single purpose API
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Yammer, a microblogging-for-business site and winner of the top prize at the recent TechCrunch50 conference, has released an API to allow developers to build their own applications around the service (Yammer API profile). Created by the people behind genealogy site Geni, Yammer has taken the tried and tested Twitter model, which asks users to answer the question "What are you doing?" in 140 characters or less, and adapted it for businesses, turning the question into "What are you working on?"
Telefonica, one of the largest telcos in Europe, announced Telenor (Norwegian-based carrier) as its first carrier partner for the BlueVia API platform. The first BlueVia API available to developers is billing services. In-app billing services remove the need for marketplaces like the Apple's app store or iTunes for mobile app purchases. Instead, consumers' purchases are added to their phone bills.
APIs are largely hailed as the driving force behind digital innovation, and it is difficult to argue with this concept. Yet despite many high-profile API evangelists preaching the good word about APIs in general, there is a need for more localised evangelism, according to a post by Sam Macklin.