January 22, 2016
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As data becomes more widely collected and more inventively applied to a range of industries and scenarios to drive business, this tutorial from dannyrb.com guides followers through building a simple chart that presents site traffic figures on your website using Google Analytics API.
Saplo is a Swedish incarnation of semantic analysis. Born out of academia, the Saplo API is built on computer science and applied mathematics. This company is effectively commercializing academic research topics. What makes Saplo stand out immediately as an API provider is its list of active customers which includes two Nordic news sites. This shows that they are serious about the business behind the Saplo API and also successful at convincing experienced media players that semantic analysis is a tool that they should employ.
As Google continues to set the bar for website analytics, Hootsuite, the social media management service, is promoting its ability to create sophisticated visualizations based on data available through the Google Analytics API. In the crowded world of social management and analytics tools, Hootsuite is poised somewhere between a multichannel social publishing platform and social analytics tool. Their recent focus on data visualization shows just how important the analytics part of the business is. While Hootsuite offers a free entry-level service the advanced Google Analytics integration is only available to paid subscribers.