Two months ago TokBox gave up 2 million users to focus on its TokBox OpenTok API. The former video chat site instead wanted to make it easy for everyone to add video chat to their sites. The platform now has over 80 partners and is seeing great interest amongst developers. Today the company announced a move into making its video chat available on mobile devices.
It's not often that Oreos and APIs are mentioned in the same article, let alone the same sentence. However, Oreo is using digital technology in innovative and groundbreaking ways to market the Oreo brand and build a huge and growing fan base. Oreo is using digital technology, fueled by APIs.