September 12, 2016
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A number of ad tech sources reported that Snapchat has engaged select ad partners for an advertising API development. Snapchat declined to comment, but many have anticipated an advertising API from Snapchat. While an ad API makes sense, Snapchat has an unfortunate history with API vulnerabilities.
Amazon has launched the Mobile Associates API. The API enables developers to monetize apps by offering physical and digital goods for sale through the Amazon marketplace and various Android stores. App owners can earn up to 6% in advertising fees for sales made through an owner's app. With the Mobile Associates API, Amazon aims to present a new way of monetizing apps by offering contextually relevant products for sale within any given app.
Any business that relies on personal connections, such as real estate or accounting, is perfectly poised to capitalize on social media. Yet these industries, which some might characterize as "old school," have not fully embraced the popular networks like Facebook, LinkedIn and Twitter. SocialBios helps any company provide its potential customers with a way to find connections to the people within the company by using social APIs.