In theory the rise of software-defined networking is supposed to give rise to a new class of applications that will give developers more control over, for example, location-based services. In actual practice no one is quite certain how developer will invoke SDN capabilities, but the folks at Hewlett-Packard are anxious to find out.
Yieldex, the online ad inventory forecasting and optimization start-up, has won the second annual Amazon Web Services Start-Up Challenge. As grand prize winner, Yieldex receives US $50,000 in cash and $50,000 in AWS service credits, along with the possibility of an investment offer from Amazon. "Visibility Delivered" is Yieldex's motto; by winning perhaps the biggest web services start-up competition, they've certainly delivered visibility for themselves.