August 28, 2017
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Science Rockstars aims to transcend simple recommendation engines and A/B testing techniques to create personal profiles of pitches that persuade individually. Their Persuasion API allows applications to compile profiles of each customer and what sways them. Then, based on the profile, communication can be altered in real time in ways that best suit the customer and increase the conversion rate. The documentation notes that it can be implemented either on the server or client side (the latter includes a Javasctipt library to facilitate the process).
The popular multi-platform cloud storage service Parse is shutting down, to the surprise of the tech community, according to it’s official blog post today. Parse has given it’s current users one year from now, until January 28th, 2017 before it closes it's services.
This week, Segment.io co-founder Peter Reinhardt blogged about building The Reel Box, a mash-up site launched in March which displays local movie showtimes from Fandango alongside Rotten Tomatoes ratings, YouTube trailer videos, and Google Maps to each theatre. At first glance, it looks insanely useful--so why is it more likely to receive a cease-and-desist letter than a VC offer?