June 10, 2015
Single purpose API
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Microsoft has expanded its business application platform, Flow, to support Custom APIs and three new apps. Microsoft made the announcements at its Ignite 2016 event. As Microsoft continues to build its business application platform, more supported apps and more API connectivity will be essential.
Moxie Software has released Engage+,"the first social chat app that leverages Facebook’s social graph leveraging public profiles to target social visitors with unique proactive offers and provide agents with a rich set of social data." Until now, sales and customer service reps had access to limited customer data when interacting with customers via chat (e.g. customer name, purchase history, email, perhaps a few other data points). Engage+ utilizes Facebook's social graph to further understand and engage customers during chat conversations (e.g. age, brand likes, friends, mobile usage, and many more data points). Deeper profiling during a customer interaction allows companies to produce customized offers pinpointed at specific customers.
Thirteen APIs have been added to the ProgrammableWeb directory in categories such as Passwords, API Design, Travel, Education, and Sales. Included today are two APIs for increasing sales lead generations, from Cognism and WhatConverts. Here's a rundown of the latest additions.