Artificial intelligence is already all around us, but is more often used by consumers than by big business. Think Microsoft's Cortana, Google's Google Now, and Apple's Siri. Salesforce believes it is time to bring easy-to-use artificial intelligence to business apps on a grand scale.
Consumers are interacting with retailers through an ever increasing range of channels. New channels are emerging all the time and a retailer that wants to stay ahead of the game needs to adopt an API-ready approach to make integrating those new touchpoints quick and painless.