The internet is full of videos that teach how to use complex software, like Photoshop or Final Cut Pro. Why not use the same technique for teaching how to use an API? Younger developers, who grew up in the age of these video tutorials, find this format especially useful. These types of videos do not have to have high production costs – they simply require screen capture and voice-over.
Gyft opened its doors in 2012 with a focus on transforming plastic gift cards into their much more convenient--and transferable--digital equivalents. Now, it's turned its attention to the gaming industry that rewards players with points, rewards, credits and coins. But when players want to cash out, gamers and others need to avoid high transaction costs, as CEO Vinny Lingham told Sarah Perez of Techcrunch.