Recent updates to Google’s Search Console API provide the opportunity to leverage fine-grained detail about your search query data using the power of Excel and Pivot Tables. This tutorial by Chris Liversidge guides followers through extracting and analysing data to drive marketing decisions.
The ability to analyze information and use the results to make more informed decisions is something that interests a lot of people. Developers, publishers, and small to large business owners all collect an overwhelming amount of data pertaining to the work that they do. Employing a staff of analysts to sift through the onslaught of what can sometimes seem to be useless information is obviously one way to solve this problem, ‘Machine Learning’ is another.