Android users will now have more opportunities to purchase Amazon goods through their apps. Amazon this week introduced its new Mobile Associates API for Kindle Fire and other Android devices. The API allows developers to sell Amazon goods through their apps and games, while earning up to 6 percent in commission on the sales.
Salesforce Marketing Cloud’s chief marketing officer, Mark Lazerow, suggests that there's roughly one really important development in social marketing per year, citing Facebook's application development platform launched in 2007 as an early example. His pick for this year's model is the new Twitter ad API probably the most important development in social marketing to come along in a year.
Buyvite Group Pay, a social payment platform allowing multiple people to contribute to a single payment transaction, has announced the launch of the Private Label Group Payment API which allows social payment and cost splitting functionality to be added to e-commerce websites and applications.