The Google AdWords Conversion Tracking and Remarketing Android SDK by Google affords to track the success of AdWords app promotions and allows to tag user activity in the app. Both functions serve to measure effectiveness and engage users at the same time.
With the average person spending a substantial amount of time online everyday and having access to at least one kind of mobile device, the field of digital advertising has an incredible opportunity to meet consumers face to face; on their personal devices. For this kind of advertising to reach its full potential, there needs to be an accurate way to measure its accuracy and effectiveness in order for it to be a lucrative part of a brand advertising budget. That's where Vizu and its Vizu API comes in - a tool for gathering real-time information about online customers and audiences.