The Google AdWords Conversion Tracking and Remarketing Android SDK by Google affords to track the success of AdWords app promotions and allows to tag user activity in the app. Both functions serve to measure effectiveness and engage users at the same time.
Marketing has changed in the digital world and APIs play a central role. We have more devices and channels than ever to connect with people and APIs are the way to connect those devices. This article, based on an APIcon talk, looks at what Digital Marketing is and how APIs help drive brand success.