The Google AdWords Conversion Tracking and Remarketing Android SDK by Google affords to track the success of AdWords app promotions and allows to tag user activity in the app. Both functions serve to measure effectiveness and engage users at the same time.
This week, Amazon announced Subscribe with Amazon. The offering is a subscription service for sellers of digital products and services. Through a series of APIs, subscription sellers can use Amazon infrastructure to offer products and services on monthly, quarterly, and yearly basis.
Personalization tools have long existed allowing marketers to custom tailor online marketing to consumers. However, business to business marketing has eluded personalization tools until Demandbase created its Real-time Identification service: a "service [that] bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time." Now, Demandbase is making its Real-time Identification platform available to third party developers via an the Demandbase API.