Google AdWords Conversion Tracking and Remarketing iOS SDK by Google. With this resource, users can measure the effectiveness of Google AdWords campaigns in Apple apps. It also aims to monitor user engagement. Opportunities include integration in Mobile app installs, Mobile app Engagement, and Ads in mobile apps.
Marketing has changed in the digital world and APIs play a central role. We have more devices and channels than ever to connect with people and APIs are the way to connect those devices. This article, based on an APIcon talk, looks at what Digital Marketing is and how APIs help drive brand success.
You are a major brand wanting to advertise. Do you: A) hire an advertising agency and pay big bucks for photo shoots, or B) crowdsource images from your fan base for free? The Olapic API integrates answer B into other apps.
Facebook doesn't fact check or monitor the content of political ads. Instead, the company offers Facebook Ad Library, Ad Library Report, and the Ad Library API so researchers can study how users are targeted on Facebook, and monitor Facebook Ads' impact on elections. Are the tools working?