Google AdWords Conversion Tracking and Remarketing iOS SDK by Google. With this resource, users can measure the effectiveness of Google AdWords campaigns in Apple apps. It also aims to monitor user engagement. Opportunities include integration in Mobile app installs, Mobile app Engagement, and Ads in mobile apps.
Science Rockstars aims to transcend simple recommendation engines and A/B testing techniques to create personal profiles of pitches that persuade individually. Their Persuasion API allows applications to compile profiles of each customer and what sways them. Then, based on the profile, communication can be altered in real time in ways that best suit the customer and increase the conversion rate. The documentation notes that it can be implemented either on the server or client side (the latter includes a Javasctipt library to facilitate the process).
Ten more APIs have been added to the ProgrammableWeb directory in categories including eCommerce, Auto, and Marketing. Highlights include the Sonos API for home sound automation and the Arcentry API for architectural diagram creation. Here's a look at what is new for developers.