Google AdWords Conversion Tracking and Remarketing iOS SDK by Google. With this resource, users can measure the effectiveness of Google AdWords campaigns in Apple apps. It also aims to monitor user engagement. Opportunities include integration in Mobile app installs, Mobile app Engagement, and Ads in mobile apps.
There are a number of advertising networks available for mobile applications, but game company Tap Me is creating one specifically for game developers. Tap Me has launched its iPhone SDK today, with plans to support other platforms soon, including a generic API that will allow developers full control of how advertisements are included in their games. Rather than simply provide display advertising, Tap Me ties the ads into in-game actions, with brands able to be integrated deeper into games.