Google AdWords Conversion Tracking and Remarketing iOS SDK by Google. With this resource, users can measure the effectiveness of Google AdWords campaigns in Apple apps. It also aims to monitor user engagement. Opportunities include integration in Mobile app installs, Mobile app Engagement, and Ads in mobile apps.
Prosperent has released "the performance advertising industry's first and only celebrity product API." The celebrity product API will allow content creators and developers to include products associated with celebrities into advertising campaigns. According to Propserent's CEO, Brian Lovett, "hundreds of hours" are currently spent researching celebrity-product affiliations.
Facebook doesn't fact check or monitor the content of political ads. Instead, the company offers Facebook Ad Library, Ad Library Report, and the Ad Library API so researchers can study how users are targeted on Facebook, and monitor Facebook Ads' impact on elections. Are the tools working?